Available for new engagements

Global Financial
Leadership, Built
for Complexity.

Multi-entity, multi-currency, crypto, GAAP, IFRS, forensic accounting, COA architecture. U.S. and international clients. I think like an owner because I was one for 20 years.

Book a Free Call Hire on Upwork See the Work
$100K+
Earned on Upwork
5.0
Rating, 100% JSS
1,951
Billable hours
15+
Yrs experience
+340% MoM Revenue Peak Q1 Q2 Q3 Q4 Know your numbers.
Blindfolded pilot in cockpit

Stop

flying blind.

Your business deserves better than this.

Most business owners think they know their numbers. That is the problem. A P&L you cannot read is not a financial statement. It is a liability. You deserve books that tell the truth and a financial partner who explains what is actually happening.

Fix it now
82%
of small businesses fail due to poor cash flow visibility
0-4hr
average response time, because your business does not wait
20+
years owning and operating before becoming a Controller
100%
Job Success Score across every Upwork engagement
Juan Rodriguez, Fractional CFO and Controller
Juan Rodriguez
Fractional CFO & Controller  |  JAServices Financial
About Juan

The best of both worlds.

For over 20 years, I owned and operated my own firm. Built from nothing, scaled to $5M+ in revenue, and sold it. Then I stepped into one of the most demanding Controller roles available: one of the largest land developers in Central America, managing 15 subsidiaries across 5 countries in multiple currencies and crypto.

That path gave me something a degree cannot teach. I think like an owner, and I understand the employee side. I did not walk out of a classroom into a Controller role. I ran a company for two decades first. I have made payroll, managed vendors, fought for cash flow, and felt exactly what it means when the numbers are wrong.

I am also a forensic accountant with real SEC investigation and fraud detection experience. That lens shapes every set of books I touch.

Building Business Excellence, UTSA Certificate
Executive-level business training, UTSA, 2006
QuickBooks Online International Certified
Intuit QuickBooks, March 2023
Top Rated Plus, Upwork
100% Job Success, $100K+ earned, all 5-star reviews
San Antonio, TX & Puerto Plata, DR
Remote-first, bilingual EN/ES, U.S. and international clients
No retreat no surrender, the operator's edge
"Most accountants have only seen the books. I ran the business first."
What Sets This Apart

An operator's edge, a CFO's lens.

01
Owner turned Controller
Built and sold my own firm. I know what it costs to run a business, not just how to account for it.
02
Global complexity
Multi-entity, multi-currency, crypto, GAAP, IFRS. The more layers, the more value I bring.
03
Financials owners read
COA structures built so the owner understands every line, without a translator.
04
Forensic background
SEC investigations. Fraud detection. That lens shapes every reconciliation I touch.
05
COA architecture
I rework and rebuild Charts of Accounts as a specialty, not an afterthought.
06
Heart of a teacher
Clients leave each engagement understanding their financials better, not more dependent on me.
Client Work

Real reports.
Real clarity.

Every report built from scratch in the format each client needed. Client names removed. The work speaks for itself.

This is what your financials should look like. If they do not, that is exactly what I fix.

KPI Profitability Dashboard
HVAC & Mechanical Services Client
Profitability Summary, P&L Overview, KPI Dashboard
Actual Client Report
"If you cannot read your financials, you are not running your business. It is running you."
Every report I produce is built so ownership understands every line, every variance, every trend. No decoder ring required.
Executive Summary
HVAC & Mechanical Services Client
Executive Summary, Understanding the Numbers
Actual Client Report
Profit and Loss
HVAC & Mechanical Services Client
Profit & Loss Statement with Margin Analysis
Actual Client Report
Financial Performance
HVAC & Mechanical Services Client
Financial Performance, AR/AP & Balance Snapshot
Actual Client Report
Quarterly Financial Performance Review
International Real Estate Client
Quarterly P&L, Revenue Trend & Expense Breakdown
Actual Client Report
Services

CFO-level work, without the overhead.

Retainer or hourly. Built around what your business actually needs.

01
Fractional CFO & Controller
Monthly closes, board-ready reporting, KPI dashboards, and cash flow forecasting without the full-time cost.
02
Multi-Entity & International
Multi-currency, intercompany eliminations, crypto, GAAP and IFRS across borders and entity structures.
03
COA Architecture
Rework and rebuild Charts of Accounts so your financials flow logically for your industry and your owners.
04
QuickBooks Online
Full-service QBO implementation, cleanup, and management. QuickBooks Online International Certified.
05
Forensic Accounting
Untangle messy books, resolve discrepancies, prepare for audits. SEC investigation and fraud detection background.
06
Clean Owner Financials
P&L, balance sheets, and cash flow statements built so ownership understands them, not just the accountant.
07
Crypto & Digital Assets
GAAP-compliant accounting for crypto, DeFi, digital asset holdings, and token compensation across chains.
08
Specialty Compliance
280E cannabis, Davis-Bacon certified payroll, FEIE expat payroll, revenue recognition, audit prep.
09
Payroll Advisory
Gusto and QBO Payroll setup, S-Corp salary structuring, complex payroll for expats and federal contractors.
Transparent Pricing

No surprises. Just clarity.

Wait, too expensive?

What's actually expensive...

Not knowing if you are making money while you grind 60 hours a week thinking the business is doing fine.
Coming to tax time with books that are a disaster, scrambling to explain transactions from 14 months ago, and paying a CPA triple to clean up the mess.
Feeling broke all the time while your financials say you made a ton of money. That gap has a name. It is a cash flow problem, and a good Controller finds it fast.
Flying blind into a bank meeting, an investor conversation, or a sale without clean financials that tell your story with confidence.
Hourly Rates
Controller Work
Month-end close, AR/AP oversight, QBO management, reconciliations
$75/hr
CFO Advisory
Strategic leadership, board reporting, forecasting, investor prep
$150/hr
Forensic Accounting
Fraud detection, SEC work, deep reconciliations, litigation support
$150-200/hr
Bookkeeping + Controller Review
In-house staff handles daily transactions. I review, produce final financials, oversee reconciliations.
$25-35/hr+ $75/hr review
Monthly Retainers
Small Business
1-3 bank accounts, minimal transactions, month-end close, simple structure
$2,500/mo
Growing Business
More accounts, higher volume, more complex entity structure
$3,500-4,500/mo
Complex Operations
Multi-entity, multi-currency, crypto, international, detailed monthly packages
$6,000/mo
Enterprise / Specialty
Certified payroll, government contracts, cannabis, multiple equity shareholders
$10,000/mo
The tiered model: you pay for the right person at the right task
My in-house staff accountant handles daily transaction work at $25 to $35 per hour. I step in for month-end close, reconciliation review, and anything requiring real judgment. Both layers billed with full transparency. What I do in one hour typically takes most accountants two to three. You are not paying for time, you are paying for results.
Ready to work together?

Two ways to hire me.

Book a free consultation directly, or find me on Upwork where you can see my full work history, reviews, and hire me through the platform if that works better for you.

Book a Free Call Hire on Upwork Email Directly
Client Reviews

Every engagement, five stars.

What clients say after working together.

★★★★★
"
"Juan is a tremendous asset. As an experienced entrepreneur, he brings expansive business insight perfectly complemented by deep knowledge in accounting and finance."
Rachel V.
Accounting Associate, Forensic Accounting
★★★★★
"
"I hired Juan for certified payroll on my first federal contract. From our first conversation, he knew exactly what I needed. Reliable, solution-oriented, clear communicator."
Client, Federal Contract
Certified Payroll Mentorship, Jan 2026
★★★★★
"
"Exceptional experience. Deep expertise handling multiple entities, various currencies, and crypto transactions. Truly impressive."
Client, Crypto Startup
Multi-Entity International Accounting, 2024
★★★★★
"
"Fantastic job untangling a real mess. Finished far faster than I thought possible and came in under budget. Two thumbs up."
David K., Attorney
Accounting Reconciliation, Jan 2024
★★★★★
"
"Attention to detail that cannot be taught. Went above and beyond on every single engagement."
Accounting Firm Partner
218 Hours, Long-Term Engagement, 2025
★★★★★
"
"AWESOME. Familiar with U.S. and Belizean accounting rules, total peace of mind. Loves numbers and always ensures everything adds up."
Rachel J., Owner
Real Estate Company, Belize, 2023
Common Questions

Got questions?

If yours is not here, reach out. I respond within a few hours.

Juan Rodriguez

"Ask me anything. If I do not know the answer, I will tell you who does."

Juan Rodriguez

Fractional CFO & Controller

Absolutely. International work is a core specialty. I have managed financials across Central America, Belize, and for clients throughout Latin America, Europe, and beyond. Fluent in IFRS, multi-currency, and cross-border entity structures.
I am not a licensed CPA and I am transparent about that. I completed the Building Business Excellence program at UTSA, executive-level business training equivalent to an MBA curriculum. For tax filings and IRS representation, I partner with a CPA so my clients get both.
Retainer or hourly, never fixed-fee packages. We talk first, I assess your situation, and I propose a structure that fits. No bloated bundles, no paying for services you do not need.
Yes and this is one of my specialties. I have managed crypto-denominated financials for multi-entity international companies, handled digital asset holdings, DeFi activity, and token compensation, all GAAP-compliant.
Yes. I have active cannabis clients and am experienced with 280E-compliant bookkeeping, LeafLink reconciliation, intercompany transactions, and compliance requirements at both state and federal level.
Auditing your existing account structure, eliminating redundant or misused accounts, reorganizing the hierarchy to match your industry and reporting needs, and rebuilding it so your P&L and balance sheet actually tell the story of your business.
My Upwork average response time is 0 to 4 hours. I operate from San Antonio, TX and Puerto Plata, Dominican Republic, so I cover a wide timezone range naturally.
Both. I have supported $25M seed funding rounds and helped early-stage companies build their financial infrastructure from scratch. I have also worked with established businesses doing $5M+ that needed a more sophisticated financial operation.
Free Consultation

Let's talk about your business.

30 minutes. No obligation. No pitch. Just a straight conversation about your numbers and what is getting in your way.

Response within 4 business hours
U.S. and international clients welcome
Available in English or Spanish
Retainer or hourly, no packages forced
Or find me on Upwork and hire me there

Book a Free Call

Tell me about your business and what you are working through.

Or email: juan@jaservicesfinancial.com  |  Or hire on Upwork

Get in touch.

Prefer direct? Here is where to find me.

juan@jaservicesfinancial.com jaservicesfinancial.com Hire on Upwork
San Antonio, TX & Puerto Plata, DR. Remote.